PANDORA
The objective was to amplify Pandora’s “Loves, Unboxed” campaign through feel-good creative that will captivate customers and establish brand love for Pandora as a jewelry house. In this approach, we decided to create a dazzling display of the world’s largest diamond.
Creative Director: Ryan Shelton
Artists: Jazz Smith, Michael Gizienski
Prior to finalizing the display frames, we developed multiple storylines to help reinforce the Love’s, Unboxed seasonal tagline. One concept reimagined what exists inside the box, using the ribbon as a visual device that carried the jewelry across different landscapes. This journey symbolized how love, when unrestrained, can move freely and exist in any environment.
