SPONGEBOB SQUAREPANTS

During my time at Paramount, I developed miniature brand guides for iconic series like SpongeBob SquarePants. Each seasonal trend guide centered on themes that promoted positive messaging and expanded core design elements to deliver fresh perspectives for diverse audiences. With concepts like 'Make Waves' and 'Off to the Races,' I transformed SBSP key art into immersive visual worlds, crafting unique universes within the expansive IP. This work was grounded in thorough trend research, drawing inspiration from global audiences, color stories, and emerging social trends.

Role: Art Director, Designer, Illustrator

Agency: Red Central