More Labs
At More Labs, I had the opportunity to expand and evolve an existing brand library in step with our growing product lineup. More Labs is focused on creating supplements for anytime use, tailored to a variety of needs. The brand’s simple yet vibrant visual identity lent itself to playful, engaging campaign work across all channels.
One standout product was Blood Orange Morning Recovery—for which I designed the concept, bottle, and packaging. The goal was to maintain consistency with our core identity while introducing a fresh, energetic twist.
The design of this bottle was inspired by the minimalist aesthetic of More Labs’ original product, Morning Recovery.
As part of the new product lineup, the goal was to remain aligned with the core brand identity while introducing simple citrus iconography and a bright, bold orange hue to highlight the new flavor.
