SPHERE
Before the venue opened, I was tasked with brand explorations for Sphere including everything from swag, way-finding and signage, anything with our mascot (the robot) and so much more. In the beginning stages of Sphere, the objective was to create as many iterations of the brand collateral to truly get down to how it presents itself to our greater audiences and fans.
Creative Director: Leigh Ryan
Designer: Jazz Smith
Activations done: social | email | web banners | merchandise | artist gifting | packaging
With these brand explorations, I leaned into simple, clean lines and a range of textures inspired by Sphere’s surface. These visual elements were carried across social, email, and other digital placements, establishing a cohesive foundation that honored the brand’s elevated aesthetic.
From there, the system was intentionally evolved, allowing each display to build upon the last through subtle refinements rather than drastic shifts.
