PANDORA
The objective was to amplify Pandora’s “Loves, Unboxed” campaign through feel-good creative that will captivate customers and establish brand love for Pandora as a jewelry house. In this approach, we decided to create a dazzling display of the world’s largest diamond.
Creative Director: Ryan Shelton
Artists: Jazz Smith, Michael Gizienski
Previous Iteration:
An alternative approach to the campaign involved creating a dreamy landscape, where a pink ribbon weaves through Pandora’s jewelry. This flowing ribbon symbolizes the movement of love, carried and connected by Pandora’s iconic pieces.
