t - MObile lvgp // SPHERE

T-Mobile took over Sphere during the Las Vegas Grand Prix, transforming it into an electrifying, high-speed race experience. This activation showcased the power and reach of T-Mobile’s expansive 5G network while channeling the energy and velocity of Formula 1. The spot fused T-Mobile’s iconic magenta with the adrenaline of a larger-than-life race—creating a bold visual statement at the intersection of technology and sport.

2024 Webby Award Winner

Creative Director: Eric Cruz

Artists: Jazz Smith, Marina Murad, Thomas Kernan